Rugby has traditionally been viewed as a niche sport in the United States, often eclipsed by the prominence of American football, basketball, and baseball. Nevertheless, in recent years, the sport has experienced a notable increase in popularity, participation, and professional growth. The establishment of Major League Rugby (MLR), along with heightened international visibility and a rising youth engagement, is enabling rugby to
establish its own identity within the American sports arena.
Since its establishment in 2018, Major League Rugby has been instrumental in the development of the sport within the United States. Initially comprising seven teams, the league has since broadened its reach to encompass an increasing number of franchises throughout North America. MLR has created a professional environment for domestic athletes to engage in high-level competition, while simultaneously drawing in international talent. The league’s broadcasting agreements with networks such as Fox Sports and CBS
Sports have expanded the reach of rugby to a broader American audience, facilitating the education of new fans regarding the sport. Additionally, Major League Rugby has prioritised community involvement and grassroots development, cultivating a culture that promotes sustainable growth.
The increasing popularity of rugby among young athletes has significantly contributed to the sport’s growth. It is now being introduced in a greater number of high schools and colleges, with programs receiving acknowledgment from organisations such as USA Rugby and the National Collegiate Rugby association. A rising number of American universities are establishing competitive rugby teams, and the introduction of scholarships is making rugby an attractive option for student-athletes. Furthermore, rugby sevens is also being offered at schools and colleges. This version of the game has gained traction, with the U.S. national
Sevens team performing well on the international stage.
The United States has achieved increased recognition in the international rugby arena. Both the men’s and women’s national teams have made notable advancements, particularly in Rugby Sevens, where they have participated at the elite level in the World Rugby Sevens Series and the Olympic Games.
The United States is poised to host the Rugby World Cup in 2031 for men and in 2033 for women, marking a significant milestone that has the potential to transform the sport. This event will offer an ideal opportunity to familiarise millions of Americans with rugby, similar to how the 1994 FIFA World Cup significantly boosted the popularity of soccer in the country. Rugby in the United States, while showing potential for growth, continues to encounter significant obstacles. The sport is in competition with the prevailing popularity of American
football and other entrenched sports for athletes, sponsorship opportunities, and media attention. Furthermore, USA Rugby has experienced financial difficulties historically, necessitating effective leadership and strategic investments to secure its long-term viability.
The advantages surpass the challenges. As MLR continues to grow, youth engagement is on the rise, and with the forthcoming World Cups approaching, rugby is poised to emerge as a significant contender in the landscape of American sports.
The expansion of rugby in the United States is unmistakable. With a professional league gaining popularity, a robust youth development system, and increasing international acknowledgment, the sport is poised for a significant breakthrough. Should this momentum persist, the upcoming decade may witness rugby establishing itself as a prominent sport in America, offering fans an exhilarating and dynamic alternative to conventional American
sports.
